Work Samples
Culminating Master's Degree Project
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Goal: To create an innovation in the communications field and support that innovation with research, a business model, and a presentation.
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Media Plan
Goal: To create a comprehensive media plan that connects an advertiser’s business strategy to a sound media recommendation.
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Advertising Research Project
Goal: To conduct an empirical study of a company using qualitative and quantitative research methods in order to identify a problem, objectives, and insights.
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Social Media Plan
Goal: To create an extensive social media plan with goals, tactics and measurements.